Founded in 1913, in the famous American brand, with its rich brand culture tightly attracted numerous suitors. After the s, the camel brand has become popular in Europe and America brand of outdoor sports leisure.

In 2000, \"camel\" precision meticulous social environment and economic environment analysis, select the Chinese market as a brand expansion ideally. And is located in the south of fujian province shoes jinjiang is the best development base. In order to enter the Chinese outdoor sports leisure market, \"camel\" brand formal import visual marketing concept, the virtual the lovely, bold and unconstrained \"camel\" image, and straightforward style of the western United States as its brand extension advocate fundamental key, with a strong color reflects its individual character, make the camel brand more and more plentiful, get people from all walks of life's wide recognition, established in China and has been popular among customers brand foundation.

In 2009, camel with international famous brand tension, years of accumulation of development, design, production, sales ability, and China's outdoor sports leisure market momentum of development, favored by the vast number of merchants and consumers have attained renown in the whole nation at present, has established seven branch, and offices and more than 1600 monopoly stores.

Camels will continue to contribute to personalized products and services to the national all outdoor sports lovers to provide a more comfortable, more easy way of life, the camel brand into the domestic first outdoor leisure brand.